Monday, May 24, 2010

AT&T Commercial

“The artists Christo and Jeanne-Claude have no direct or indirect affiliation or involvement with AT&T”


Anonymous said...

That's all I could think of when I first saw this commercial. Shady.

ZS said...

"All income from the sale of Christo's early works and preparation works on paper, drawings and collages, showing what a project will look like, is spent for the preparation, realization and removal of the projects: Materials, Labor, Shipping, Insurance, Engineering, Staff, Rentals, Legal, etc. The Christos do not spend their money on what is the usual pleasure of most people. They have their own priorities, and spend their money on what is their pleasure: Building works of Art of joy and beauty for themselves and their collaborators, first of all, and for all to enjoy for free. There can be no money back on the expenses because they do not charge admission and they do not accept any commercial offers. The Christos have never received a cent for posters, postcards, books, films, etc. Most Artists receive grants, foundation money and produce commissioned works of art for an art patron -- the Christos do not accept those. They have never accepted sponsorship of any kind, and they never will, because they value their freedom most of all. Also they never accept to create a work in collaboration with other artists, nor the ideas of others for the choice of a site for their work. The search for freedom is the reason why Christo escaped from his native country Bulgaria, at age 21, while it was under Communist rule. Christo and Jeanne-Claude will never allow any kind of "strings attached." They refuse all commercial involvement -- at any price. They refused a ONE Million dollar fee for a 60 second commercial on Japanese television, in 1988. The Christos have lived at the same address since 1964 when they emigrated to the USA -- Christo's studio is on the 5th floor -- there is no elevator. This is their one and only home. Christo has never had an assistant. He works alone in his studio. He even does his own framing. Because the Christos work with so many hundreds, sometimes thousands, of people at the sites of projects, Christo's studio is the only place where he can be by himself, so that he can create the drawings which show their ideas of what a temporary work of art will look like."


So fuck you at&t.